WHAT WE DO?

Full Service, Direct Response Agency

About Us

Learn More about the history and creative force behind Direct Success Enterprises.

Portfolio

Head to our Portfolio section for a closer look at some of our work for past clients.

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Blog

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Articles

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Sales Diagrams

Our diagrams can help you get a better understanding of DSE’s proven strategies.

We know who you need to know.

— Direct Success Enterprises —

Our History

Direct Success Enterprises is the quintessential American entrepreneurial “success story.” My wife, Tammy, has been the organizational and financial force behind our company since its inception in 1992. I, Jack, am the communicator and sales person. Please allow me to share with you the story of how Direct Success came to be.

In the late eighties, I was a part of a targeted solo mail company “Mainstreet Marketing” which was owned by Cox Communications. Meanwhile, Tammy worked at a large insurance company (CNA) handling claims and writing manuals. In 1991, when Cox bought Valpack, I knew that the company was heading in a direction that didn’t interest me and that served as the impetus behind the start of our own direct response agency. We did the craziest, yet most rewarding thing we’ve ever done in our professional lives: we quit working for others and decided to begin our own marketing company, Direct Success Marketing. Tammy’s corporate background, work ethic, and organizational skills were the perfect complement to my relentless prospecting and insatiable appetite for new challenges. As a result of our teamwork, Direct Success Marketing has had the privilege of working numerous direct response campaigns for many types of businesses over the past two decades. It has been a great experience.

We have found that the fundamentals of marketing that we encourage, when applied to the latest technology, still out perform any other option a merchant can use to promote his business. Mass marketing is no longer an effective form of advertising, and it comes with a large price tag to boot. By contrast, Direct Success is poised to serve the marketing needs of any business that has an identifiable target customer with whom they desire to effectively communicate.

The evolution of our name to “Direct Success Enterprises” was a natural metamorphosis as we grew into being creative and relevant to the ever changing needs and layers of today’s marketplace. Our mission is to get businesses into contact with the right prospects. To this end, we have developed the following slogan: “We Know Who You Need to Know.”

Clients we’ve worked for:

steinway

YamahaRolandKawaiPearl RiverBosendorferFazioliBaldwin

Kohler and Campbell  |  Samick  |  Grotrian  |  Heintzman  |  PianoDisc  |  Essex  |  Disklavier  |  Clavinova  |  Boston

Our Services

Our services come with years of experience and we are passionate about developing business.

Direct Mail

We excel in database marketing. A well-planned mail campaign can give your staff their most qualified sales opportunities. To this end, we create and implement some of direct marketing’s most successful strategies.

  1. Track-ability
  2. Purchasing activity is weighed into
    the data building formula
  3. Highest level of targeting available
  4. Lowest level of advertising dollars wasted
  5. Give stronger incentives to
    a more qualified audience
  6. Spend more sales effort on
    the most qualified homes
  7. Spend more image dollars
    where it counts
  8. Creative and Design Marketing Strategies

Are you ready to start a conversation?

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Portfolio

What our Clients say

  • We have been working with Jack Klinefelter and his team at Direct Success Enterprises for over 20 years. Jack’s attention to detail and extensive experience marketing to potential piano buyers, helps make his campaigns highly successful.

    — David Slan, President, Dealer-Principle, Steinway Piano Galleries DC, Richmond —

  • Jack has been a great asset for our direct mail marketing. He follows the trends in the market, handles the production and mailing. Jack is reliable, detailed and effective while minimizing cost.

    — Gerry Malzone, Steinway Piano Gallery, St. Louis —

  • We use Direct Success as a resource on a regular basis and have been pleased with the direct mail results. Their targeting and dependability are excellent.

    — Casey Saliba, Vice President of Sales and Marketing, Steinway Hall Dallas/ Fort Worth/ Plano; Steinway Piano Gallery of Houston —

  • I have worked with Jack from Direct Success for over 20 years and he continues to provide the finest research and turn-key direct mail fulfillment, event after event. He knows our clients and tailors the direct mail to the particular event script. Quite simply, his “hands-on” style insures the highest quality results.

    — Glen A. Gough, Steinway & Sons, NY —

  • Robert M. Sides relies on Jack and the team at Direct Success for our direct mail needs. Whether we’re promoting our entire store or just our piano department, they create content and strategies that get results.

    — Peter Sides, Robert M. Sides Family Music Centers —

  • Direct Success Enterprises understands the analytics of orchestrating a successful major event campaign. Jack Klinefelter continues to work with and advise some of the top piano dealers in the music industry, so that gives him a lot a case histories from which to draw from.

    — Matt Perez, Valley Keyboards TX —

  • In my 28 years at Sherman Clay, I hired Jack and Tammy’s company, DES, to perform our direct mail campaigns. As a piano dealer, I sought his advice before we opened our own piano gallery. As an event/marketing specialist, I only recommend DSE to perform our direct mail campaigns for the events we produce.

    — Thomas Event Solutions / Black Hills Piano Gallery —

  • Jack has always represented his views and advice in a straightforward, pragmatic fashion. He has successfully implemented the processes of direct selling, prospecting and customer development into our day to day retailing environment, which has increased our sales efficiency. By keeping his finger on the pulse of the industry and the changes in consumer shopping trends we expect we will continue to learn and benefit from his future recommendations.

    — Miller Piano Specialists —

  • Direct Success assisted us in finding Chinese pockets of wealth to mail to. The result was that over a three year period of time we sold more pianos at weekend sales to targeted Chinese buyers than ever before in the history of the piano industry.

    — L&L Luxury Marketing —

  • Thank you Jack. I feel the same privilege having worked with you all these years. The Seattle GOB went above our expectations. Thank you for always being pro-active for SC and for never holding back your opinions on our projects. They always made it more successful. I hope our paths cross soon.

    — Sherman Clay Pianos —

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